This interface was a conceptual update to a more modern style of website. This example of long and flat interface design relies on strong imagery to evoke emotion and engage the audience. The best way to create a call to action is to make someone feel something, so they either want to fix it or spread it. In this example, I wanted people to feel the pain and struggle of the creatures living in this trash. This trash doesn't just look ugly, it kills and maims these animals. They can get stuck, choke, have obstructions, etc. They goal is create enough of a response the one will donate and share.
