Oliver is concept branding for a hipster, foodie restaurant. It is designed to appeal to those a bit offbeat and that enjoy being in the know.
The process began by brainstorming what attributes belong to a restaurant with such appeal as well as the attributes of the desired clientele. I aimed for professionals, edgy, funky folk, with an gourmet farm to table vibe.
This landing page detail image includes the slight scroll down to the menu links while also showing the feel and general aesthetic of the restaurant. The menus are also accessible through the alternative hamburger menu on the landing page.
Online Menu
Food and drink paper menus. These again highlight the clean, vintage aesthetic.
Square business cards highlight the uniqueness of Oliver while honoring the aesthetic.